Hooray for hollywood

A timber-topped terraced office tower could be coming to the heart of Hollywood

To be situated on Sunset Boulevard between Highland and Vine, the 14-story Sunset+Wilcox tower would replace surface level parking lots and a Staples. (Courtesy MP Los Angeles)

Plans have been unveiled for a rather snazzy 14-story Hollywood office tower designed by Gensler that will take shape on a 1.7-acre Sunset Boulevard site currently populated by a Staples and a smattering of surface parking lots.

Dubbed Sunset + Wilcox, the commercial high-rise would include of 445,158 square feet of office space, with 2,141 square feet carved out for a ground-level restaurant and retail space as well as a substantial amount of space dedicated to parking, some of it subterranean.

Compared to a decidedly humdrum 1968 Maxwell Starkman-designed high-rise located directly across Wilcox Avenue at 6430 Sunset Boulevard that’s home to CNN’s West Coast headquarters, Sunset + Wilcox will provide, literally, a breath of architectural fresh air. Each floor of the tower will include outdoor space, with the sixth floor featuring a lushly landscaped outdoor “Campus Commons” spread out over 10,000 square feet. Starting on the seventh floor and moving up, a series of stepped terraces, all connected by an exterior staircase, will provide additional open air space. A mass timber crown—a unique addition to the surrounding skyline—will encase the “penthouse” levels of the building.



This largely workaday stretch of Sunset east of Highland Avenue has been on the up-and-up in recent years as the demand for both housing and entertainment industry-earmarked office space in Hollywood proper grows.

“With the majority of this underutilized site being surface parking, Sunset + Wilcox provides a tremendous opportunity to further Hollywood’s ongoing transformation into a true live-work neighborhood,” said Mario Palumbo, managing director of Seward Partners, an affiliate of infill-centric developer MP Los Angeles, in a press statement. “Hollywood is world-renowned for its association with the entertainment industry, and the demand for new creative office space in the area is substantial.”

Other major projects in the immediate area include a mixed-use megaproject designed by Skidmore, Owings & Merrill and RCH Studios surrounding the Crossroads of the World site, an iconic 1936 outdoor shopping center-turned-office complex encircling a Streamline Moderne building shaped an ocean liner. Once complete, the $1 billion Crossroads Hollywood project, which has been opposed by preservationists since its inception, will include over 900 new housing units, a large hotel, and over 190,000 square feet of commercial space spread across nine new buildings. Most of the original Crossroads of the World complex and the neighboring Hollywood Reporter Building, a Regency Moderne landmark declared as a Historic-Cultural Monument in 2017, will not be razed and instead be incorporated into the new development.

Further east along Sunset, is the future home a 26-story residential tower that will replace beloved indie record store Amoeba Music, which has been a fixture on Sunset Boulevard since 2001. The redevelopment scheme has been highly contentious although just last month Amoeba formally announced it will reopen in a new location, also in Hollywood, later this year. Not far from the Sunset + Wilcox site and also developed by MP Los Angeles is Hollywood Center, a “mixed-use vertical community” with a substantial amount of affordable housing. It too has been met with controversy.

As Sunset + Wilcox enters the planning stages (per the Real Deal the city will need to green-light several zoning changes before the project commences), it doesn’t seem that many objections will be made about demolition work at the site when compared to these other redevelopment projects in the immediate area.

“Our goal is to retain existing Hollywood businesses and attract new businesses that have to-date overlooked the area because of a lack of supply,” said Palumbo. “With this large site, we see an opportunity to create a truly exceptional creative office experience in the heart of Hollywood.”

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