Shoots & Ladders

Perkins + Will creates a playful workplace for e-commerce startup Spreetail

Shipping container-inspired break out spaces inspire collaboration. (Casey Dunn)

Solidifying their place in Austin‘s tech-savvy landscape even further, Perkins + Will has just completed a multi-story headquarters for edgy e-commerce company Spreetail. Transforming a former bar in a historic, dare we say picturesque, building along one of the Texan city’s main drags, the firm helped brand the startup with a colorful scheme that appears to be bursting from within its brickwork shell.

Such aesthetic contrast makes it so that the project’s facade resembles a Shoots and Ladder board; certainly to the delight of any child obsessed with building scenario games. And yet the firm’s goal was to create a dynamic design that could facilitate a rapidly-growing company, not just a group of local aesthetes concerned with the alternative city’s curb appeal.

Inside, a playful matrix of workplaces, break out zones, and amenities underscores the young brand’s values. The reception area boasts a neon Spreetail sign and colored graphics, with a wooden architectural sculptured ceiling making a statement. A lounge, mezzanine, and all-hands area greet employees immediately following the reception area, all prominently featuring the company’s signature hues: turquoise, aqua, and coral. This engaging theme plays well off of the building’s raw industrial core.

Read the full article on our interiors and design website,

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