Beverly Center Stage

David Adjaye's first California project will be in L.A.'s Beverly Center

The former Hard Rock Cafe at the Beverly Center’s on the corner of San Vicente and Beverly Boulevards will become a three-level storefront for The Webster designed by Adjaye Associates. (Yuri Hasegawa)

Clocking in at just under 900,000 square feet, the Beverly Center was by far the largest mall in Los Angeles, and one of the largest in the world, when it was first completed in 1982. The mall, which almost exclusively carries luxury retailers, received a $500 million makeover last year by Studio Fuksas that updated the visitor experience by bringing more natural light into its interior, adding a pedestrian path along the perimeter, and breaking up the hulking facade with metal grating. The makeover inspired several new retailers to rent space within the new and improved Beverly Center, including Miami-based, multi-brand fashion house The Webster.

On November 20, The Webster announced that it had tapped international architecture firm Adjaye Associates to design a multilevel store on the ground floor of the mall, in a space formerly occupied by a Hard Rock Cafe. With street access on the corner of Beverly and San Vicente Boulevards, The Webster will have an independent entrance and valet-parking service separate from the rest of the complex.

The project represents Adjaye Associates’ first project in California, though the firm has completed several significant projects across the country in recent years, including Ruby City in San Antonio, Texas, a “high-design” switching station in Newark, New Jersey, and the iconic Smithsonian National Museum of African American History and Culture in Washington, D.C. There are currently no available renderings of what to expect, but it is likely that the design will demonstrate the firm’s trademark attention to detail and elegant material selection.

“It is such an honor to work with David,” said The Webster founder and creative director Laure Hériard Dubreuil. “To have him bring The Webster L.A. to life is an absolute dream! Each one of our locations has its own identity, from the design of the store down to the creatively curated selection of products that furnish the rails and shelves. David truly captured the essence of The Webster DNA and projected it into the future with this new beautiful iteration of The Webster.” The company was founded in 2009 and has since opened six physical locations across North America. When the Beverly Center locations open in January 2020, it will be among the largest at 11,000 square feet.

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