Brooklyn and Rio-based Cactus has gained a reputation for developing interiors that strategically blend its expertise in architecture and software engineering. Whether developing a dramatic scheme for an interactive cycle-gym or a bold concept for immersive pop-up exhibition Color Factory, the firm imbues each project with a sense of experiential enhancement. For its latest project, the outfitting of skincare brand Ever/body‘s first New York “studio” locale, Cactus translated this same meticulous attention to detail to create a scheme that helps embolden the company’s image.
Amidst the saturated dermatological market, in which conflicting advice often confuses consumers, Ever/body seeks to destigmatize high-performance beauty. Simplifying the cause and effect of skin-born ailments and desired results, the young brand offers clear solutions. This no-nonsense approach to product and service development informed Cactus’s intervention and in turn, informed the brand’s visual identity. The firm conceived a design that injects modernity into a relaxing haven; soothing clients as if they were entering a spa or traditional Japanese Onsen.