The Everlaneing Story

Bohlin Cywinski Jackson brings Everlane’s Williamsburg outpost back to basics

Light maple, grey terrazzo, white plaster, and glass combine to create a subdued palette that highlights the brand’s minimal staples. (Guilermo Cano)

You can never have too many black t-shirts, particularly if they are sustainably and ethically made. This sentiment rings true for online clothing retailer Everlane and their latest minimal, refined, and airy outpost; set in a historic 1960s two-story structure. For their fourth and largest store to-date, located in the heart of Williamsburg, Brooklyn, the brand sought out US firm Bohlin Cywinski Jackson (BCJ)—best known for their work with Apple and Blue Bottle—to helm the design.

The result is a 2,700 square-foot space illuminated by a 20 foot-high glazed facade that punctures the white brick exterior to flood the paired-back interior with natural light, all while nodding to the transparency of the brand. Pale maple fixtures with white metal accents, designed by BCJ in collaboration with the retailer, line the women’s department while adding warmth to the muted walls and flooring.

Read the full article on our interiors and design website, aninteriormag.com.

Related Stories