According to a release from the ARB, the judge added that the public should not be deceived about the type of services they are purchasing and that architects are “entitled not to be in competition or undercut by those who are not architects.”
Lyon and Lyson Architecture have a little under a month (28 days) to strike “architect” from their web pages and other materials—and to clarify, Lyson’s is run by Lyon, it’s not a misspelling. The ARB said it “will continue to monitor their trading style and take further appropriate action as necessary.”
The British case is eerily similar to that of the fake architect who scandalized the profession stateside. In 2017, an upstate New York man by the name of Paul Newman pleaded guilty to felony charges for providing architectural services when he was not a registered architect. Newman admitted to using a fake stamp to sign off on plans and to defrauding businesses and government agencies. Then–New York Attorney General Eric Schneiderman’s office brought the charges under “Operation Vandelay Industries,” a reference to the ersatz company George Costanza establishes on Seinfeld to score unemployment benefits.