Metal, Oak, and Mirror

Fashion brand BLDWN taps Montalba Architects for Melrose Place flagship

Evoking the fashion brand's paired-back aesthetic, Montalba Architects implemented a refined white oak, black steel, and ribbed glass scheme. (Courtesy BLDWN)

A true American clothing brand that draws influence from the country’s most iconic artists, BLDWN identified a kindred spirit in firm Montalba Architects. Calling on the Los Angeles and Lausanne-based practice to design it’s latest 1,100 square foot Beverly Hills boutique, the label sought to create a space that would evoke it’s bold yet tasteful aesthetic; a vocabulary Montalba translated in an almost symbiotic fashion.

The compact retail space is defined by a series of framed vignettes, positioned as a curated series of snapshots depicting the brand-story and projected lifestyle image of BLDWN. Montalba implemented a minimalistic material palette, one it has become famous for in numerous projects, that is both structurally sound and functional in providing ample display space. Custom-built white-oak millwork and strategically-placed black-steel volumes combine in a multi-layered shelving matrix.

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