The Modernist heritage of Sarasota, Florida, is the star of J. McLaughlin’s recently-released 2019 spring catalog, thanks to a partnership with the nonprofit Sarasota Architectural Foundation (SAF).

Sporty spring sweaters, floral prints, nautical belt buckles, and more are juxtaposed against homes designed by Ralph Twitchell, a founding member of the Sarasota School of Architecture, and Paul Rudolph. The 1953 Paul Rudolph-designed Umbrella House, a blocky building shaded by a perforated canopy, and the swooping Cocoon House, a collaboration between Twitchell and Rudolph from 1950 with a unique U-shaped roof, features alongside other local landmarks.

Photograph of the Umbrella House by Paul Rudolph

The Umbrella House, one of Paul Rudolph’s seminal projects in Sarasota, Florida (Anton Grassl Esto)

Both buildings are important landmarks for the Sarasota School, which sought to blend Modernism with breezy beach vibes (and were appropriate for the temperate, humid climate). The Sarasota Architectural Foundation has been educating visitors on both during their annual Sarasota Modernism Weekend, which the group has run since 2013.

The J. McLaughlin–Sarasota confluence seemed like a natural one to the clothing brand’s co-founder and creative director Kevin McLaughlin. The company already has two stores in the area, one in Sarasota and one in Longboat Key, and McLaughlin is a frequent visitor to the small city. Additionally, local Sarasota artist John Pirman had previously been tapped to design prints for the brand.

Photo of a modernist house with U-shaped roof

The Cocoon House’s most notable feature is its “inverted” roof shape and open, breezy massing. (Bryan Soderlind)

“We’re honored to have collaborated with J. McLaughlin to produce the new spring catalog,” wrote SAF board chair Christopher Wilson. “By creating vital awareness of SAF, this fine American brand is helping further our mission to protect and preserve these iconic examples of the Sarasota School of Architecture.”

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