London’s Serpentine Galleries are going high-tech for its 2019 summer installation. Together with Google Arts & Culture and Serpentine trustee David Adjaye, the arts institution is soliciting augmented reality (AR) architecture proposals to run alongside the 2019 Serpentine Pavilion this summer.
Serpentine Augmented Architecture is taking entries from all over the world until February 25. According to the brief, applicants are expected to “propose imaginary city spaces and speculations on the built environment to be developed and experienced” in AR onsite at the galleries.
The jury, composed of writers, curators, designers, technologists, and architects, is evaluating proposals on three different categories: How can the city be augmented or reinvented through AR? How can AR recontextualize our spatial relationships, given that the challenges and limitations of designing in the physical world are nonexistent in digital realities? Finally, each submission needs to be at least somewhat site-specific, as the Serpentine Gallery sits within an ecologically-sensitive park and welcomes up to 12 million visitors a year.
Most importantly, because AR is in a relatively nascent stage, despite the tech being readily available to anyone with a smartphone, the boundaries and rules for its use have yet to be written. Any creative uses of augmented reality, including those that evolve over time, will be accepted.
Entrants who are selected for the two-stage competition’s shortlist will move ahead to the second round and will be given a stipend of $1,000 to further develop their idea. After that, one winning proposal will be realized on the gallery’s grounds in July, and the winning team will receive approximately $3,800 for travel and accommodation expenses. Interested in applying? The full guidelines can be found here.
The Serpentine Galleries are leaning heavily into tech this year, and Marina Abramovic will be staging her own AR installation in the main gallery space from February 19 through 24. While the architect of the 2019 Serpentine Pavilion hasn’t been announced yet, that information should become available any day now, giving applicants a better idea of what their work will be shown alongside.