Studio Cadena’s ultra-bright holiday sculpture in Flatiron Plaza made its debut during New York’s first snowfall of the season. Though it was officially unveiled last night, Happy was set up late last week and photography captured the flurry of moments when it was first discovered by the public.
Happy is the winner of the fifth annual Flatiron Public Plaza Holiday Competition, a partnership between the New York Department of Transportation Art, Van Alen Institute, and the Flatiron/23rd Street Partnership Business Improvement District. Its installation signals the start of programming for BID’s “23 Days of Flatiron Cheer.”
The project was created by Studio Cadena, a Brooklyn-based firm that was chosen out of seven other invited design teams. Their winning proposal features a series of translucent yellow screens draped from an open frame that are meant to add a spark of joy to everyone who passes by. It also doubles as a filter for people to see the city in a different light, according to Benjamin Cadena, Studio Cadena’s founder and principal.
David van der Leer, exiting director of Van Alen Institute, noted the impact that Happy could have on people’s’ daily lives during a cold and colorless time of year. “By expressing a positive emotion in a public space, Studio Cadena’s delightful installation invites people to take a moment to consider the joy of being in the big, busy city during the holiday season.”
Happy was selected by a jury of experts in design and public art including the Corcoran Group’s Nick Athanail, Michael Bierut, partner at Pentagram, Emily Colasacco, event director of NYC Summer Streets, as well as V. Mitch McEwan, partner at A(n) Office, and Aleksey Lukyanov-Cherny of SITU Studio. The installation will be on view through January 1, 2019.