The Shinola Hotel in Detroit has shared new renderings of its interiors in advance of an anticipated December opening. The hotel, which will stand at 1400 Woodward Avenue in Downtown Detroit will feature subdued, warm interiors designed by New York–based Gachot Studios and Kraemer Design Group. Gachot Studios, purveyors of warm, elegant interiors, has worked with Shinola on their Los Angeles and Brooklyn stores and has extensive experience in hospitality for other clients. Kraemer Design Group is a Detroit firm with experience in local historic renovation projects and ground-up construction.
The new hotel will incorporate renovated historic buildings, including an old department store and a former Singer sewing-machine store. In addition to 129 guest rooms, the hotel will also include a mix of lounges and restaurant spaces to attract the broader public. The concept follows the lead of the Portland-based Ace Hotels or New York’s newer Public Hotel, which include public amenity spaces and are meant to attract people to work and hang out.
The renovated interiors incorporate products of Michigan and are meant to emphasize material craft. Pewabic ceramics, stone finishes from Booms Stone Company, and decorative metalwork from Great Lakes Stainless are all made locally and are used in the design.
The project, a collaboration with Detroit developer Bedrock, capitalizes on Shinola’s reputation for high-quality design. Shinola was originally founded in upstate New York in the 19th century and became well known for shoe polish, but in 1960 the company went out of business. In 2011 a venture capitalist bought the rights to the brand and used it to lend prestige to a line of watches and leather goods.