For the third year of Italian beer maker Peroni’s House of Peroni popup, the company has commissioned an interactive installation from the Ithaca-based Jenny Sabin Studio. LUSTER will be a full-service bar topped with an immersive woven canopy similar to Lumen, Sabin’s 2017 installation for MoMA PS1’s Young Architects Program.
The 2018 House of Peroni was curated by the Art Production Fund, a nonprofit that commissions and produces large-scale public art. Sabin’s selection was a conscious shift by Peroni toward showcasing cross-disciplinary, sustainable contemporary design pieces.
Much like Lumen, LUSTER will use its canopy to delineate the popup’s programming through different lengths of hanging protrusions across a full bar and lounge, complete with high-top tables and seating. The space will be topped with a lightweight structure shaped into patterns that take their shape from Sabin’s research into the structure of cells and will be woven from textiles, tubing, photoluminescent materials, and fibers that can absorb and re-emit light. During the day the canopy will cast dynamic shadows over the bar and seating as the sun changes position, and the installation will glow at night, similar to the psychedelic experience that Lumen gave PS1 visitors.
“We’re excited to be working with House of Peroni and Art Production Fund on this project, as it embraces collaboration and aims to provide a unique venue for artists and designers to share their work with diverse audiences in multiple cities,” said Sabin in a press release. “We’re honored to have the opportunity to design and produce the immersive environment that these exciting events and gatherings will take place in.”
“Following the past two years, we’re excited to continue expanding House of Peroni throughout the U.S.,” said David Schmid, senior director of marketing for Peroni in the U.S. “Art Production Fund shares our mission to champion the arts and applies a modern outlook to everything they do. In their expertise and through Jenny Sabin Studio, House of Peroni is shifting from a focus on contemporary Italian style to a more expansive outlook on creative expression.”
This year’s House of Peroni will kick off its cross-country tour in Manhattan’s West Village on October 19 and 20. After that, the bar will move to Los Angeles on November 8, Miami on November 14, and end in Washington D.C. on November 28. Tickets and more information can be found on the House of Peroni website.