CitizenM, the boutique hotel company founded in Amsterdam that prides itself on offering affordable luxury lodging, is opening its second hotel in New York and in the United States this week, on the Bowery on the Lower East Side in a building designed by Stephen B. Jacobs Group. The new hotel will be the brand’s first in the U.S. to use its prefabricated construction system, which no doubt helps make its luxury affordable.
According to Rob Wagemans, the brand’s creative director who is also the founder of Concrete, an Amsterdam-based design firm, many citizenM hotels feature modular guest rooms that are prefabricated in a factory north of Gdansk, Poland, and then shipped by sea in containers to the hotels’ location.
The Bowery hotel’s 300 165-square-foot prefabricated guest rooms, made of steel, with concrete floors covered with a wood laminate. were shipped containing most of their furniture, all pieces attached to the rooms’ walls or floor. The furniture includes a California king-size bed that is placed directly below the guest room’s window, which is located in one of its walls, and that lies flush against two other walls facing each other; an HD TV, with wiring done in Poland, that is located at the foot of the bed, mounted on the wall; a table next to one wall that contains the room’s iPad, which controls its lighting, blinds, and TV; a Corian vanity on the opposite wall that contains a sink, minibar, and mirror; and table lamps and a George Nelson lamp above the bed. The room’s frosted glassed-in combined shower and toilet space is also prefabricated; appliances here were made in Germany by Hansgrohe and shipped to Poland for installation
Not sent by container is the rooms’ movable furniture, such as a red-upholstered Eames chair from Vitra with an accompanying bench; decorative and visual art; and toiletries and toilet paper.
Each modular unit consists of two guest rooms connected by a hallway, and 210 units were shipped to New York for the Bowery hotel. The hallway carpet here is decorated with local landmarks and was installed on-site.
Wagemans said citizenM’s first hotel in the United States—located in Times Square—was not constructed with modular rooms because when it opened in 2014, the New York City Department of Buildings (DOB) would not permit installation of a sprinkler system that was built overseas and not been inspected locally. Robin Chadha, citizenM’s chief marketing officer, said that the administration of New York Mayor Bill de Blasio now looks favorably on prefabrication and is permitting DOB inspectors to go to Europe to inspect sprinklers in citizenM’s modular guest rooms.
CitizenM declined to quantify savings afforded by guest room prefabrication, but said the units’ small size means they “generate up to 35 percent more hotel keys per property than a traditional hotel” and undoubtedly more revenue.
Not all of the new Bowery hotel was prefabricated. Spaces that were not include the lobby, a ground floor cafe, a “living room” one floor below the first floor, and a rooftop bar with 360-degree views of the city. CitizenM, which owns and operates its 13 hotels worldwide, constructed the 246-feet-tall building the Bowery hotel occupies and claims it is one of the highest in its Lower East Side neighborhood. Eight of the brand’s 13 hotels feature modular guest rooms.