AMO’s tradition of experimentation with imagery, jokey self-referential installations, and the power of perception has arrived in China. From now through August 14, True Me will be on display at the 798 Art Factory in Beijing, presenting guests with distorted selfies, monochrome rooms, and anime-inspired installations.
True Me was organized in conjunction with AMO, the Chinese selfie app (and data vacuum) Meitu, and the Beijing Contemporary Arts Foundation to celebrate Meitu’s new logo. The show simultaneously skewers and celebrates “selfie culture”: wavy mirror walls wrap the exhibitions and line the show’s circulation, warping the reflections of guests as they move through the Art Factory. According to AMO, this is to show patrons their heavily post-produced “outer self” that social media users project on image sharing apps.
The “inner self” is represented too, with six installations meant to evoke visitors’ raw, softer internal life. These spaces are covered in felt, flannel, and grass, and contain photogenic backdrops that were highly influenced by pop culture. Ironically enough, each installation is highly Instagrammable and will likely feature in just as many “outer self” photographs. The spaces range from neon-pink cosmetic mockups, to a faux arcade wallpapered with anime characters in dynamic poses, to a giant backlit eye, to a long purple hall containing alternative versions of the Meitu logo.
True Me was led by OMA Partner and Asia Director Chris van Duijn and is AMO’s first exhibition in China. It’s far from AMO’s parent firm OMA’s first project in the country, however. Most recently the firm won a competition to master plan and design an enormous “Unicorn Island” in Chengdu.