As restaurants try to drum up alternative revenue and traditional retail outlets continue to feel the squeeze from online shopping, Roman and Williams Buildings and Interiors has brought the best of both worlds at their new flagship store in SoHo. The 7,000-square-foot design store, café, and flower shop, neé Roman and Williams Guild, is a showcase of Roman and Williams’ work. Here, diners can lick the plate clean and then buy it.

Rustic wood chairs and sheepskin throws on the design showroom floor. (Adrian Gaut/Roman and Williams)

Roman and Williams is well known for their work at the Standard Highline and ACE Hotels as well as high-end residential projects. Expanding into a consumer-facing brick-and-mortar space in an expensive Manhattan neighborhood seemed like a natural progression. The 44-seat La Mercerie café within the Guild is built out with pieces from Roman and Williams’ new Founding Collection, and everything is for sale.

The Founding Collection contains over 40 pieces of furniture and 15 lighting designs. (Adrian Gaut/Roman and Williams)

The café’s light interior palette of blonde wood and pastel blues, described by Roman and Williams as “watery-blue cast, pale-gray floors and an indigo enameled kitchen” matches the exterior of the landmarked building. But walk to the back of the restaurant and through the arched threshold, and those muted colors are replaced by deeper hues of blue and a more rustic tone in the back showroom. This is where interested customers can pick up pieces in a more traditional design setting, with a heavy emphasis on wood, leathers, and fabrics.

The store’s exterior at 53 Howard Street. (Adrian Gaut/Roman and Williams)

The Guild also houses a flower shop helmed by local botanist Emily Thompson, and her arrangements can be found throughout the entirety of 53 Howard Street.

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