Neil M. Denari Architects (NMDA) has unveiled new renderings for its 1040 La Brea hotel project in West Hollywood, California. The latest images come as the project team attempts to move through the design review process and were made in response to design critiques leveled at a previous review session. 

The fundamentals of the project remain the same. The 110-foot-tall building will contain 90 hotel units and eight apartments, with a collection of retail spaces and a new porte cochere occupying the ground floor along an alleyway. The nine-story “L”-shaped block features softly-curved geometries, including along its faceted corners and set-back faces. The structure’s four-story podium is topped by an amenity deck that is overlooked by the hotel rooms and apartments. 

The softly-curved building features broken facades and faceted corners along its major exposures. (Courtesy NMDA)

Design changes include condensing and moving automobile access for the project away from busy La Brea and into the alley in order to improve the pedestrian experience along the street. The building has also changed color. The previous project was wrapped in nearly-black metal panels; These elements have been lightened in the new renderings. The mass of the building has also changed, with the latest version showing a series of inset loggia spaces overlooking the alley.

Wehoville reports that Gwynne Pugh, a contract design consultant for the city of West Hollywood and principal at Gwynne Pugh Urban Studio, gave the revised proposal high marks in a report he presented in review of the project. Pugh’s report reads: “This is a very elegant and sophisticated building well-thought-out. The issues of previous concern have largely been addressed.”

The project is up for review once again on Thursday evening. A timeline for the construction of the project has not been announced. 

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