Sometime in the near future—or so they say—everyone will be able to have anything and everything delivered right to their doorsteps by robots and drones, at the press of a button. But ridesharing company Lyft has plans to flip that possible future on its head by delivering people to the goods—in this case, Taco Bell tacos.
As part of a new partnership with Taco Bell, Lyft is currently testing its so-called “Taco Mode” service, a feature that allows riders and drivers to visit select Taco Bell locations while riding Lyft en route to their late-night destinations. The promotion, which kicks in at 9 p.m., runs until 2 a.m. and includes a free Doritos Locos Taco for participating riders, opens a new frontier in the shared economy—challenging the currently taboo practice of eating in shared vehicles. Luckily, the feature is available on an opt-in basis and drivers are still allowed to set individual rules for their vehicles.
The service was tested across several Orange County, California, Taco Bell restaurants this summer in advance of a potential 2018 nationwide rollout. Lyft will gauge feedback from the service as it moves forward with bringing Taco Mode—and maybe even additional drive-thru services—to additional cities.