The Macy’s flagship store at Herald Square could be in line for a vegetated, dog- and customer-friendly rooftop addition to entice customers through its doors.
The 2.2 million-square-foot location on 34th Street would see restaurants, seating, decking, trees, and other greenery added to the rooftop.
“That store is getting more valuable by the day as the center of gravity in Manhattan shifts southwest to Hudson Yards,” said Doug Sessler, the retailer’s vice president of real estate, to the New York Post.
According to Sessler, the rooftop would be in place to encourage circulation through the store acting as a destination itself, meaning patrons having to pass through the entire store on the way up and way down, thus maximizing the potential for them to
part with their money see what the store has to offer.