Margaritaville Redux

Jimmy Buffett plans second retirement community in South Carolina

Development East News
Rendering of the Margaritaville concept restaurant and Town Center. (Minto/Image via The McBride Company)
Rendering of the Margaritaville concept restaurant and Town Center. (Minto/Image via The McBride Company)

The team behind the world’s first Jimmy Buffett retirement community in Daytona Beach, Florida, has unveiled plans for a new South Carolina development aimed at the AARP-eligible.

The LATITUDE MARGARITAVILLE communities are tailored to active adults (the “55-and-better” demographic, if you will). The Hilton Head, South Carolina development will span more than 2,700 acres, with 72 acres set aside for a 290,000-square-foot “festive retail center” inspired by the Margaritaville made famous in this song.

Developer Minto Communities and Buffett’s company, Margaritaville Holdings, are spearheading the project.

LATITUDE MARGARITAVILLE Hilton Head

Sales center rendering. Minto is partnering with singer Jimmy Buffett’s company, Margartiaville Holdings, to develop the project. (Minto/Image via The McBride Company)

“The Hilton Head area has long been an established coastal destination for those seeking fun, sun, golf and water,” said William Bullock, Minto’s senior vice president, in a press release. “Through our partnership with Margaritaville, we are redefining active adult living, focusing on the creation of iconic locations to live inspired by the food, fun, and music of the Margaritaville lifestyle. LATITUDE MARGARITAVILLE Hilton Head will be influenced by the spectacular South Carolina setting and charming classic coastal architecture.”

In addition to the mega retail center, amenities will add a resort pool, dining, and an array of fitness options, including tennis and pickleball courts.

The team plans to construct more than 3,000 homes, with prices starting in the low $200,000 range. A press release states that development will begin “immediately” while a sales center will open early next year.

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