International firm SOM and L.A.-based Rios Clementi Hale Studios (RCH) have released new renderings depicting the firms’ massive redevelopment of the historic Crossroads of the World complex in Hollywood, California.
The 1.43-million-square-foot project, currently pegged to cost between $500 and $600 million to develop, aims to repurpose, update, and expand the Crossroads of the World complex by adding a collection of new programs and several high-rise towers.
Crossroads of the World was designated as a City Cultural-Historic Monument and was designed in 1936 by architect Robert V. Derrah as the region’s first outdoor, mixed-use office and shopping complex, according to the Los Angeles Conservancy. The complex, which features a collection of squat, streamline, Spanish-, Moorish-, and French-Revival style structures, will be joined on surrounding blocks by a group of high rise towers and mid-rise podium structures.
Overall, the so-called Hollywood Crossroads project aims to add 950 housing units, 94,000 square feet of office space, and 185,000 square feet of commercial uses to the roughly eight acre site. The project features a trio of towers, including a 26-story hotel tower containing 308 rooms, a 30-story tower with 190 condominiums, and a 32-story tower containing 760 units, including the podium levels. The project’s site plan features a diagonal paseo cutting through the site that connects the Crossroads of the World complex with the new housing towers. The paseo is lined with ground floor retail uses overlooked by apartment balconies. The generic-looking, glass-clad housing and hotel towers rise from these integrated lower levels, according to the renderings.
Sunset Boulevard, via a collection of new—and controversial—high rise developments, is in the midst of becoming a new vertical spine running through Los Angeles. The Hollywood area, in particular, is seeing a rush in high-rise construction, as developers scramble to meet an insatiable demand for new housing. These projects, however, have run into problems, as the new density has rankled local residents hesitant to see their neighborhoods change. Projects like Natoma Architects’ Palladium Residences and Frank Gehry’s 8150 Sunset in nearby West Hollywood have drawn the ire of local residents, for example.
David Schwartzman, chief executive at Harridge Development Group, however, is unfazed by the potential controversy. The developer behind the project told the Los Angeles Business Journal, “In Hollywood, you always have issues with projects and people complaining, but we’re following the rules.” He added, “We’re not doing a general plan amendment, we’re providing affordable housing. We’ve thought about the needs of the community. At the end of the day, you’re not going to make everybody happy.”
The recent completion of RCH’s Columbia Square—another tower-over-historic-complex project developed a few blocks east of the Hollywood—has been met with praise, so perhaps there is hope yet for this project. Harridge aims to complete construction on the project by 2022, though an official construction timeline for the development, has not been released.