As reported by the Chicago Tribune, Chicago’s epically-scaled Merchandise Mart will soon host a public art piece to match its size. Scheduled for a 2018 unveiling, the installation will be comprised of large-scale projections that will illuminate the two-block stretch of the Chicago River in front of the building.
Leading the design of the installation is New York–based A+I architects and San Francisco-based Obscura Digital. Obscura specializes in immersive experience design and has done similarly scaled projection projects on such iconic buildings as the Empire State Building, the Sydney Opera House, and the Sheikh Zayed Grand Mosque in Abu Dhabi.
An RFP released by the city in 2014 hints at a possible vision for the installation, with interactive videos playing on its facade. That RFP was a call for a design team for the Lighting Frame Work Plan (LFP) to imagine a comprehensive lighting plan for the public spaces of Chicago. A major portion of the RFP was dedicated to the stretch of the Chicago River which now is home to the Riverwalk. The language of the RFP specifically addressed lighting as a part of the city’s goal to integrate art, design, and technology into public spaces to attract tourist.
The announcement comes as the city celebrates the Year of Public Art, which includes the installation of multiple new pieces in public spaces, a $1.5 million investment from the city, and a series of public events and programs. The Merchandise Mart project is planned to be completely privately funded.
Completed 1931, the art deco Merchandise Mart was designed by Graham, Anderson, Probst and White. It was the largest building in the world by floor area until the Pentagon was built and is still in the top 50 for largest buildings in the world. Today the building is filled with a variety of tenants but is best known for its wholesale design showrooms on the lower floors. Upper floors are filled with office and exhibition spaces, including a large tech startup incubator, and Motorola Mobility. The Mart, as it is usually referred to, is also home to NeoCon, the international commercial design show.