Today marks a new age for the always-evolving design of Taco Bell stores. The first permanent shipping container-based Taco Bell has opened in South Gate, California. The 1,080-square-foot restaurant has five modules and was developed by SG Blocks. The concept was first devised for a pop-up Taco Bell at the 2015 South by Southwest (SXSW) Conference & Festivals in Austin.
The original Taco Bell location opened in 1962 as a walk-up counter in Downey, California, in the days when many fast food joints were windows. In early 2015, a social media campaign #savetacobell cropped up in favor of saving this original location.
While the original Taco Bell was California Mission-style, it has gone through a series of upgrades over the years. Through the 80s, the Mission influence remained, but by the end of the 90s, it had become very simplified. In the 2000s, a more modern box was outfitted in wild colors, and recently, a “Scandi-National Park” version has made the Taco Bell even more modern.
Is the Taco Bell shipping container here to stay? It is certainly timely for 2017. Will it be a sign of the fall of the modern democratic project, and the dawn of a new libertarian era where only strongest survive and we have to eat our Cheesy Gordita Crunches in the off-sheddings of capitalism? If anyone wants to find out, the address is 13601 Garfield Ave, South Gate, CA.