Hitsville U.S.A., the home of Motown Records and the Motown Museum in Detroit, Michigan, is on the road to a major expansion. When completed, the Motown Museum will have an additional 50,000 square feet of interactive exhibits, a state-of-the-art performance theater, new recording studios, more retail space, and additional meeting spaces.

The design for the addition is being led by Phil Freelon of Perkins+Will, in collaboration with Detroit-based architect of record Hamilton Anderson Associates. The visitor experience and exhibitions are being designed by Maryland-based Gallagher & Associates.

Phil Freelon’s work for Perkins+Will often focuses on highlighting the contributions of African Americans to American history and culture. Freelon was part of the team that designed the recently completed National Museum of African American History and Culture in Washington D.C.

“What has been happening in the U.S. for the last 24 months reminds me of the social and political upheaval of the late 1960s,” says Freelon in a press release. “It is critical that we as a nation see past our differences, focus on our commonalities, and unite to advance a single, shared cause: equality for all Americans.”

(Perkins+Will)

The Motown Museum expansion will add 50,000 square feet of new exhibition space, studios, and meeting space. (Perkins+Will)

The Motown Museum will take this vision of the past seriously be preserving the original Hitsville house, with a campus of buildings around the iconic location. The city, design team, and the museum see the $50 million project as more than just an investment in the museum. The hope is that the expansion will have a very real impact on the surrounding community and Detroit as a whole, bring jobs, tourists, and pride to the New Center neighborhood.

“Our goal is to bring the expanded Motown Museum to the world, to inspire dreams and serve as an educational resource for global and local communities while creating an international mecca of music and entertainment history,” said Romin R. Terry, chairwoman and CEP of the Motown Museum. “This expanded facility will be an exhilarating national and international tourist destination which will allow us to narrate and celebrate on a much larger scale what the Motown legacy is recognized for: Unmatched creative genius that transcends every barrier imaginable by bringing people together from all walks of life to share that unmistakable Motown sound.”

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