Latitude Margaritaville

A Jimmy Buffett–themed community for seniors is coming to Daytona Beach

East News
A Jimmy Buffett–themed community for seniors is coming to Daytona Beach. (Minto Communities / Image via Orlando Business  Journal)
A Jimmy Buffett–themed community for seniors is coming to Daytona Beach. (Minto Communities / Image via Orlando Business Journal)

This article appears in The Architect’s Newspaper’s April 2017 issue, which takes a deep dive into Florida to coincide with the upcoming AIA Conference on Architecture in Orlando (April 27 to 29). We’re publishing the issue online as the Conference approaches—click here to see the latest articles to be uploaded.

Thanks to a new Florida development, it will soon be possible to live in Jimmy Buffett’s Margaritaville.

The almost $1 billion Buffett-themed Daytona Beach complex is marketed towards the 55-plus crowd who crave those tropical vibes. At Latitude Margaritaville, parrotheads residents can enjoy beach access, a resort-style pool, Margaritaville-branded cuisine at on-site restaurants, a fitness center, and a walkable town square complete with transit links to the community’s various destinations. A band shell for live entertainment will round out the programming.

Though the singer’s Margaritaville brand includes hospitality ventures in the U.S. and Caribbean, a retirement community is perhaps the perfect entrepreneurial synthesis of Buffett’s drunken yacht rock and easy life ethos. Canada- and Florida-based developer Minto Communities is spearheading the project, which is located near the intersection of Interstate 95 and LPGA Boulevard. A sales center for the development’s 6,900 homes is expected to open this fall.

The Orlando Business Journal reported the project, previously christened Tomoka, will boost Daytona Beach’s residential population significantly.

“For over 60 years Minto has focused on providing incredible lifestyle in the communities we create,” Minto Communities senior vice president Bill Bullock said, in a statement. “We are thrilled to be partnering with Margaritaville to put the exclamation point on fun living for active adults.”

“We are excited to partner with Minto and believe this relationship will redefine lifestyle destination living in Daytona Beach,” added Margaritaville CEO John Cohlan. “With Minto’s expertise in creating master-planned developments and Margaritaville’s inherent ability to deliver fun and escapism, Latitude Margaritaville has the exact coordinates for those looking to live the Margaritaville lifestyle as they grow older, but not up.”

Well, cheers to that.

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