Too Big to Fail?

Potential clients reportedly fear BIG is too BIG, pick smaller firms instead

Architecture East Eavesdrop
Via 57 West by Bjarke Ingels Group. (Courtesy Iwan Baan)
Via 57 West by Bjarke Ingels Group. (Courtesy Iwan Baan)

This post is part of our years-long running Eavesdrop series (think page 6 for the architectural field). It’s your best source for gossip, insider stories, and more. Have an eavesdrop of your own? Send it to: eavesdrop[at]archpaper.com.

Sources close to the juries for two recent invited competitions tell The Architect’s Newspaper that in both cases, smaller firms—SHoP and OMA—were chosen over Bjarke Ingels Group (BIG) because the jurors believed that the firm’s top dog, Mr. Ingels himself, might be more focused on the WTC 2, the Google headquarters, the project formerly known as the Big U, and the Hyperloop. They are concerned that he might not have time to pay much attention to other, smaller projects. The suspicions may come as a surprise to Rem Koolhaas, for whom Ingels worked in his early career. 

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