Tomorrow, Apple will open their newest stores inside Santiago Calatrava‘s World Trade Center hub. Currently only Apple employees and construction staff are allowed inside the premises but The Architect’s Newspaper (AN) was able to get a sneak peak.
The store was designed by Bohlin Cywinski Jackson‘s San Francisco office. The firm is also behind the Palo Alto (Stanford) Apple Store, as well as six New York City locations: Upper West Side, Fifth Avenue, Soho, West 14th, Upper East Side, and the newest Williamsburg store in Brooklyn. With regards to their Midtown glass box design unveiled in 2006, the cubic creation spurred hysteria among Apple fans and the media, though the furore surrounding their latest Apple outlet has been slightly more subdued. For two years it’s been confirmed this Apple Store would be part of the Westfield shopping complex; it will join eight other official Apple Stores across the five boroughs. The closest will be in Soho, a mere one-and-a-half miles away on 103 Prince Street.
While Bohlin Cywinski Jackson doesn’t specialize in retail design, the firm has established a pedigree of producing a minimalist aesthetic synonymous with Apple Stores across the globe. Here in Calatrava’s all-white $4 billion “Oculus”—seemingly taylor-made for an Apple store location—the firm has not bucked this trend. Employing a glass wall that spans the store’s frontage, the transparent entrance emulates their two previous designs for Apple outlets in the city.
The result is, as always, a light and apparently spacious interior. Two large screens displaying products are placed at either end of the store, while Apple’s typical wooden furnishings fill the open space. To the far left, a staircase can be seen heading to a floor above, however as of yet, there are no clues as to where this leads. For now, those dying to know will just have to wait until 12:00 p.m. tomorrow when the store officially opens.