San Francisco’s BART recently received nationwide attention from the likes of New York Magazine and Gawker for its new and improved Twitter account. No,
it’s not because the transit system finally figured out how to correctly use Twitter (slow clap), but because BART has made the radical decision to be honest and upfront with its riders (er, another slow clap). In response to particularly terrible service with multiple hour-long delays, @SFBART tweeted: “BART was built to transport far fewer people, and much of our system has reached the end of its useful life. This is our reality.”
Perhaps the gesture would mean more if the majority of the tweets weren’t apologies for bad service, or if, as SF Weekly reported, that BART is engaging in campaign tactics to convince San Franciscans to pass a $3.5 billion bond for funding this November.