Virgin Hotels breaks ground on a new glass tower in New York City’s burgeoning NoMad neighborhood

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(Courtesy VOA)

(Courtesy VOA)

LAM Group and Virgin Hotels in collaboration with interior designer and architects at VOA, have broken ground on their 39-story tower on the southwest corner of 30th Street and Broadway in the NoMad neighborhood of Manhattan.

(Courtesy VOA)

(Courtesy VOA)

Responding to Virgin’s demand of a “lifestyle” hotel product, VOA has topped a 90,000-square-foot retail podium with a 500,000-square-foot glass tower containing 465 rooms. Included in the tower is 30,000 square feet for amenity space such as banquet halls, meeting and conference centers, and a sky lobby club room with a private roof deck and pool.

A vertical arrangement of embossed stainless steel panels breaking up the predominantly glass facade.

“The design of the tower was conceived from the inside out, taking cues from the hotel room guest floors,” Brian McFarland, VOA principal and lead architectural designer on the hotel, said in a statement. “Efficiently cellular in nature, the tower originally dictated a simple building form. Deconstruction of this otherwise simple tower was achieved through selective massing being removed and reapplied to create a more interesting form and offer more corner rooms and greater views.”

(Courtesy VOA)

(Courtesy VOA)

The neighborhood north of Madison Square Park, hence its acronym, has witnessed an explosion of growth in the past decade, with several prominent hotels already in place, among them the Ace Hotel and NoMad Hotel, also on Broadway. ”The Virgin Hotel New York’s distinctive look is sure to play a key role in the NOMAD neighborhood’s transformation process,” VOA Principal Len Cerame said in a statement.

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