If approved, this terraced building will rise in Williamsburg, Brooklyn, bringing the neighborhood new office space for tech and creative companies—and momentarily interrupting its unceasing march of bland and boxy new apartments. The “Williamsburg Generator,” as it has been dubbed, would be the neighborhood’s first ground-up speculative office building in four decades—but it is not a done deal just yet because the Gensler and HWKN–designed building sits within an area zoned for manufacturing.
The Wall Street Journal reported that the project’s developer, Toby Moskovits, who heads the women-led Heritage Equity Partners, will seek a special permit to get the project approved. While it would include 20 percent light manufacturing, some are already saying it is not appropriate for the industrial-zoned area. This issue will certainly be hashed out when the project enters ULURP in the next few weeks.
As for its design, the Generator’s brick and glass exterior is intended to evoke the neighborhood’s industrial past while still giving it that glassy, modern feel. According to a press release from the development team, the interior layouts will be flexible and modular to accommodate the startups that will populate its halls. A public passageway will also cut through the building’s two main volumes.