Aesthetic appeal or lack thereof aside, the interconnected containers will collectively serve as “a community campus for startups, small businesses and entrepreneurs.” Think coworking spaces where creatives commingle and cross-fertilize—only with cultural and educational activities such as workshops, live events, film screenings, and performance arts. Meanwhile, public spaces such as retail outlets, cafés, kiosks, and a speculative hotel are also included in the plan to attract traffic and revenue streams to the South London district of Brixton.
The low-cost, low-energy containers are available in 20 foot and 40 foot dimensions, each one tricked out with high-speed internet access, power points, insulated walls and double-glazed windows.
As a self-touted coworking space, POP Brixton will, above all, be a platform for training, business, and employment more than a retail haven, but the containers will be configured around a public square and various planted walkways, and the hosting of events open to all promises to foster community spirit.
Integral to the transfer-of-knowledge-and-skills concept is the requirement that tenants partake in a one-hour training program per week for startups, managed by Lambeth College and Brixton Pound. POP Brixton will serve as a pilot project of sorts for its upcoming larger-scale Future Brixton Project. Though not involving shipping containers, it is a community revitalization and job creation initiative that extends to the surrounding Somerleyton Road, Brixton Central, Town Center, and the building of a new Town Hall. Construction of the POP Brixton commenced in January 2015 and is scheduled to open this year.