Visually and aurally mesmerizing, a new 3D projection by Turkish design studio Ouchhh immerses the viewer in a psychedelic, eye-of-the-storm experience of whirling fractals inside a darkened dome.

To the tune of an eerily pulsating soundtrack, the viewer is plunged into darkness while a mapping of circular, geometric and continuous transformations plays out overhead. From an endless vortex of corkscrew-shaped fractals one minute to a net-like membrane to noodle-like coils the next, the seamless transformations exercise a hypnotic hold—glance away momentarily and you’ll miss one.

The exhibition is currently on view in the Digital Dome of the Institute of American Indian Arts in Santa Fe. Ouchhh, the design studio responsible for the show, bills itself “a new media, multidisciplinary motion lab,” whose specialization is 3D motion mapping and light installations.

What the atom is a to physicist, the fractal is to mathematicians and subscribers of chaos theory—those infinitely repetitive patterns allegedly inherent in every living organism. The projection opens with the following explanation: “A homeomorphism, called a continuous transformation, is an equivalence relation and one-to-one correspondence between points in two geometric figures or topological spaces that is continuous in both directions.”

The seething shapes can be quite dizzying to watch, but you’ll be hard-pressed to peel your eyes away.