Two new 350-foot-tall residential towers are planned for the parking lots to the west and north of the Hollywood Palladium, the iconic theater on Sunset Boulevard that began hosting famous acts in the 1940s, starting with Frank Sinatra.
Miami-based developer Crescent Heights has tapped San Francisco firm Stanley Saitowitz | Natoma Architects to design the pair of high-rises, considering two options for the L-shaped, 28-story mixed-use towers. One includes a blend of 250 hotel rooms and 538 private residences, while the other features 731 residential units. Both plans include 14,000 square feet of combined retail and restaurants on Argyle Avenue and North El Centro Avenue. Planning documents show the project will also incorporate courtyards, private balconies in the residences, a spa, and a pool.
Elements of the towers, such as the rounded edges, echo the Hollywood Palladium, built in the Streamline Moderne style, a later phase of art deco known for aerodynamic and nautical-inspired curves and heavy horizontal emphasis. Designed by LA architect Gordon B. Kaufmann, the theater underwent an interior renovation and exterior rehabilitation by Coe Architecture International in 2008. Crescent Heights wants to nominate the concert hall as a Los Angeles Historic-Cultural Monument.
While close to the Red Line/Hollywood Vine subway station, the Palladium Residences incorporates a below-grade garage with parking for just fewer than 2,000 cars and more than 800 bicycles. The plan is part of a push to bring transit-oriented development to the area.
Crescent Heights has not revealed a timeline and budget, but the project is expected to meet LEED Silver standards.