Collective-LOK’s stunning Van Alen storefront to open next week in New York City

Architecture East Interiors News Newsletter
The Van Alen Institute's new street-level space. (Courtesy Cameron Blaylock)

The Van Alen Institute’s new street-level space. (Courtesy Cameron Blaylock)

To commemorate its 120th anniversary, the Van Alen Institute is opening a new street-level space in New York City next Tuesday. The space, designed by Collective–LOK and located at 30 West 22nd Street, functions as a programming hub, event space, and gallery. Collective–LOK is a collaboration between Jon Lott (PARA-Project), William O’Brien Jr. (WOJR), and Michael Kubo (over,under). The team’s proposal, called “Screen Play,” won the Institute’s  2013 Ground/Work competition, which received over 120 design submissions.

(Courtesy Cameron Blaylock)

(Courtesy Cameron Blaylock)

“Titled Screen Play…is a highly flexible space utilizing a subtle interplay of surfaces and screens to allow for the diverse range of uses demanded by the activities of the Institute, from multimedia exhibitions and lectures to workshops and private meetings,” Van Alen said in a statement. “Each changing function of the bowtie-shaped floor plan will be partitioned by silver accordion walls and a series of four semi-transparent curtains that descend from discreet tracks embedded within the perforated metal mesh ceiling.”

(Courtesy Cameron Blaylock)

(Courtesy Cameron Blaylock)

The opening of this street-facing space comes as the non-profit works to broaden its audience in New York City and build its online presence. The Institute has recently adopted a new visual identity designed by Bruce Mau Design and is set to launch a new website by Helios Design Labs and Laurel Schwulst.

The new space kicks off with Elsewhere: Escape and the Urban Landscape, a multi-year initiative that will explore “escape in the urban environment.” A public celebration for the opening will be held on December 12 at 10:00p.m.

(Courtesy Cameron Blaylock)

(Courtesy Cameron Blaylock)

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