Window Shopping: Clouds Architecture Office washes American Standard in visual patterns

Architecture Art Design East Product
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(Courtesy Garrett Rowland)

Clouds Architecture Office has created an evanescent installation for the DXV by American Standard showroom. Titled Unseen Expression, the project continues the New York–based firm’s study of the relationship between form and vision.

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(Courtesy Garrett Roland)

It’s also an arresting way to promote bathroom fixtures and faucets: Passersby are engaged by the dynamic optical pattern, and have been observed backtracking on the sidewalk—a most uncommon event in Manhattan—to more closely explore the windows and their contents.

Located at 15 West 20 Street, the displays are up through December 8.

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(Courtesy Garrett Rowland)

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(Courtesy Garrett Rowland)

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(Courtesy Garrett Rowland)

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(Courtesy Garrett Rowland)

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