While its product development teams and manufacturing facilities will remain in Michigan, Cadillac will move its headquarters to downtown New York City from Detroit, parent company General Motors announced Tuesday.
A new office in Soho will house the “majority of functions with oversight and responsibility for both global and U.S.” starting next year, GM said in a statement. The iconic car brand is currently based in the Renaissance Center, whose towers define the skyline of Detroit. As such, the move is likely to rankle some who have seen the real estate rebound in downtown Detroit as a cause for celebration amid increasingly dire prospects for the Motor City, which last year became the largest U.S. municipality to file for bankruptcy in the nation’s history.
Cadillac’s decreasing sales and struggle to stand out among GM’s brands are key challenges for the company’s new president, Johan de Nysschen, who joined the company last month from the Infiniti division of Nissan.