Soft Landing: New Balance Breaks Ground on Boston Headquarters

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Rendering of New Balance's new headquarters. (Courtesy Boston Redevelopment Authority)

Rendering of New Balance’s new headquarters. (Courtesy Boston Redevelopment Authority)

Construction has commenced on a new $500 million Elkus Manfredi–designed headquarters for New Balance Athletic Shoes, called New Brighton Landing, located on 14 acres in the Allston Brighton neighborhood of Boston. Besides the 250,000-square-foot world headquarters, the campus will also include additional office space, a sports complex, 175-room hotel, three office buildings, retail space, parking, and a new stop on the Worcester Line commuter rail. The new station will be fully subsidized by the athletics brand. Overall, the new facility will encompass nearly 1.5 million square feet.

(Courtesy New Brighton Landing)

(Courtesy New Brighton Landing)

(Courtesy New Brighton Landing)

(Courtesy New Brighton Landing)

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