Bjarke Ingels Group (BIG) and LEGO have unveiled plans for the LEGO House, an experience and education museum to be built in Billund, Denmark, LEGO’s birthplace. Visitors will enter a building resembling giant LEGO stacked blocks. The LEGO-block building concept embodies the tenants of LEGO play: stimulated learning and interactive thinking. Visitors can interact with the museum by walking around, under, and over, just as they would if they were playing with the bricks. Construction is projected to begin next year.
The piled bricks will stand approximately 100 feet tall and have around 82,000 square feet of exhibition areas, a cafe, a unique LEGO store and a covered 20,000 square foot public plaza. The museum and its plaza will be open to the public for free, although admission charges will apply to other areas. The project will incorporate plentiful daylighting, interactive exhibits and various rooftop gardens complete with towering LEGO trees that will expand public space and offer outdoor play spaces.
LEGO owner Kjeld Kirk Kristiansen said in a statement, “the LEGO House will be a place where people can enjoy active fun but at the same time it will be an educational and inspirational experience—everything that LEGO play offers.” The Museum is planned to open in 2016 and is projected to see approximately 250,000 visitors per year.