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On View> Walking "The Web" at the Swiss Institute

On View> Walking "The Web" at the Swiss Institute

The Web
Swiss Institute
New York
Through April 28

Jon Kessler’s The Web, currently on view at the Swiss Institute through April 28, is an immersive array of monitors, enlarged MacBooks, cameras, mechanical and animatronic sculptures—the latter of the artist himself—set to a sound track of the eponymous Apple computer chime. Enabled through mobile technology, the environment plugs you into a closed-circuit feedback loop. You download an iPhone app that allows you to feed your experience of the installation into the system as your movements are also simultaneously tracked, captured, and fed into the system. Cleverly re-staging Jean Tinguely’s self destructive drawing machine for the digital age, you are only image. Caught in this web, you are broadcast at those moments when you think you are most in control. You appear only to disappear and then to reappear somewhere else again, and again. You have your images, but The Web has you.

At 7pm, Saturday, April 28 at the Swiss Institute, Jon Kessler will hold a press conference/performance announcing the launch of his latest business enterprise, GlblVlgIdiot, devoted to the creation of iPhone apps similar to The Web that “bridge the gap between life and art.” Click here for reservations.


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