High-design fashion label Coach has been pursuing big-name architects, recently announcing its corporate headquarters will be the anchor tenant for a new Kohn Pederson Fox tower at Hudson Yards with James Corner Field Operations and Diller Scofidio + Renfro’s High Line running underneath. Next up, Rem Koolhaas’ OMA will design the brand’s new flagship shop-in-shop at Macy’s in Herald Square.
WWD reported today that Koolhaas will bring a clean, modern aesthetic to glass and acrylic modular display units slated for 1,930 square feet of the Macy’s ground floor and expected to open in September. OMA partner Shohei Shigematsu told WWD the modules were flexible in how they could be used, “In typical instances they are used as display; in others they come together as an interior fixture. In others still, they enclose spaces for programs or curation, and by sealing that enclosure, it can even become the facade.”
OMA will also be designing the Coach Omotesando flagship in Tokyo. The firm has also designed high-end retail space for Prada in New York and Beverly Hills.