“The Energy Tour” is a music video and performance tour premiering at the AIA 2012 convention, happening now in Washington D.C. Produced by YKK AP America, the video introduces the new YUW 750 XT unitized wall system, part of the company’s enerGfacade product line.
Part advertisement, part SNL Digital Short, part amateur YouTube upload, the video features two Ohio State students in suits rapping about new YKK AP products, “Listen up the saving starts now,/ Come and roll with us and we’ll show you how./ To minimize costs and reduce heat gain,/ What they say is we’ll make it rain.”
YKK AP America has used YouTube before, including a “Building a Better Tomorrow, Today” video competition and another enerGfacade product release video, both in 2010. With a simple beat and scenes of dancing architects excited about energy efficiency, this new video is a novel, youth-oriented addition to advertising for the design community.