Superfly Presents, the co-founder and producer of mega-festivals Bonnaroo and Outside Lands, is bringing its park-packing swagger to New York City this summer. The Great GoogaMooga, described as “an amusement park of food and drink,” will occupy the Nethermead region of Brooklyn’s Prospect Park on May 19th and 20th.
The famed pastoral lower meadow of the park will be transformed into “the ultimate sensory experience” by a collaborative design effort led by David Rockwell of the Rockwell Group. The design weaves together to over 75 food vendors, 35 brewers, 30 winemakers and 20 live musicians debut festival. General admission is required but tickets are required and available as of March 15. The event intends to leverage the synergy of two of New York City’s most high-energy features: food and music.
The Great GoogaMooga, as many extended festivals increasingly tend to do, will focus a large amount of its attention on food. To develop the event concept with Rockwell, Superfly has brought together a number of top chefs and hospitality industry gurus like Anthony Bourdain, Allan Benton, Marcus Samuelsson, Eddie Huang, Garrett Oliver, and many more, with a goal of bringing some of New York’s most loved dining destinations to Prospect Park. Among the festival’s growing list of vendors are Tom Colicchio’s Colicchio & Sons, April Bloomfield and Ken Friedman’s The Spotted Pig, Roberta’s, Christina Tosi’s Momofuku Milk Bar, Daniel Boulud’s DBGB Kitchen & Bar, M.Wells, Do or Dine, Frankies 457 Spuntino, Russ & Daughters and the Big Gay Ice Cream Shop (click here for a full list of participants).
As “the Creative Capital of New York City and an international culinary destination,” Brooklyn is the perfect location for such an event, effused Brooklyn Borough President Marty Markowitz in a statement. But while Brooklyn plays host to throngs of hungry, thirsty park-goers in May, those who like the serenity of the local Olmstedian landscape may want to head to Central Park.