Coca-Cola has big plans for an Olympic Park pavilion for London’s 2012 sporting extravaganza. London-based architects Pernilla & Asif have created the “Coca-Cola Beatbox,” a spiraling structure clad in red and white panels that appear to be suspended in frozen animation. It’s not only an intriguing structure but an interactive musical instrument. The experimental architecture works with cutting edge sound technology, encouraging people to interact and “play the pavilion.”
Inspired by sounds of the Olympic games—the plunge of an archer’s arrow into a target, athlete’s quickened heartbeats, squeaking sneakers—the Beatbox will be imbedded with sound-bites created by Grammy Award-winning producer Mark Ronson that allow visitors to remix their own mashed-up productions.
Parnilla & Asif have designed a floating, divergent panel system that encapsulates a spiral ramp, leading visitors to the roof for a panoramic view of the Olympic Park. Sound and light reflect off of the panels, creating a sensory and aural experience that may be difficult to discern from renderings, but Coca-Cola is sure that its impact will be felt: “With the eyes of over four billion people on London next year, we want to use our long-standing association with the Olympic Movement to shine a spotlight on Britain’s brightest stars and inspire young people to pursue their passions.”