If you’re in DUMBO this week and catch a glimpse of a shirtless man hanging off a tree, don’t freak out. VAMOS Architects has curated an installation of photographer Robert Holden’s series The Treehouse, as part of New York Photography Week. The large-scale photographs depict semi-nude members of a rainforest commune, set against industrial buildings, rooftops, and scaffolding in DUMBO.
The series is meant to let New Yorkers contemplate an alternative lifestyle, according to the artist’s statement. “It shows a commitment to live a life away from chaos, from monetization and find happiness carrying our existence where the highest value is not money or objects that define our status and class,” writes the website Yatzer, which declares that Holden’s subjective documentary approach “makes us reserve an immediate ticket through Kayak.”
The Treehouse consists of 49 photographs tucked away in dark alleyways and splashed onto the sides of tall buildings. VAMOS worked with over 20 entities, including Brooklyn Bridge Park, Two Trees Management, St Ann’s Warehouse and Powerhouse books, to get permissions for the installation. The series is on view through May 31, 2011. Upon closing, the installation, which was designed to be zero-impact, will be disassembled and donated to other art projects and schools. “Sometimes architecture is not about building,” said Evan Bennett, principal of VAMOS. “We hope the installation’s brief life in the neighborhood inspires people to experience their place in the city in new and thoughtful ways.”