Today, Frances Anderton shares her loving tribute to West Hollywood urban designer and dear friend to the LA design world John Chase. If you wish to share your own, friends and family will gather in West Hollywood for a memorial service this afternoon. Technically it’s considered a “celebration of his life.” And in that spirit all are encouraged to “dress as if John picked out your outfit.” That means bright and cheery, to say the least—no architect’s black allowed. We can’t wait to see what people choose to wear in his honor. The event takes place from 4pm to 7pm at Fiesta Hall in Weho’s Plummer Park at on his beloved Santa Monica Boulevard.

UPDATE: Below are a few fashionable pix from the event. The colorful clothes were a perfect tribute that John would have no-doubt loved.