Last Friday’s ribbon-cutting festivities marking the opening of Columbia College’s 35,500 square foot, $21 million Media Production Center (MPC) in Chicago’s South Loop featured retired anchorman/documentarian/pitchman Bill Kurtis emceeing a ceremony in the building’s large soundstage that included remarks by Mayor Richard Daley and a slew of college officials and donors, all extolling the virtues of the first new building in the school’s 120 years of operation. Columbia claims to have the nation’s largest film and video school, and refers to the MPC as a “state of the art facility designed to foster cross disciplinary collaboration among students in film, television, interactive arts and media and television.”
While offering heaping doses of the boastful puffery you might expect at such an event, the speakers also seemed to spend a lot of time archly addressing an imagined audience in the year 2040. The proceedings were recorded, to be placed in a time capsule that would be opened in 30 years for the school’s sesquicentennial. Maybe that’s why a number of those listed on the agenda as presenters seemed to have been cut, including architect Jeanne Gang of Studio Gang who designed the engaging new building. But you’d have to be comatose to overlook the designer’s role in making this an occasion that merited preservation for future generations.
Gang says she was inspired by the aesthetics of filmmaking in conceiving the MPC design. Her approach is apparent in ways both obvious, as in the colored-panels on the exterior alluding to a standard graphic test-pattern, and subtle: the configuration of the building’s primary circulation artery as a “main street” that deliberately manipulates the viewer’s perspective as a movie camera might. “We tried to connect spaces through light, framing views in ways similar to how cinematic space is constructed,” she told AN.
It’s hard to see how 2010 could get much better for Jeanne Gang. Her boldly innovative, delicately sculptural Aqua tower–completed late last year–may have had its development woes (a planned hotel operator dropped out mid-construction), but is a hugely popular success for its dynamic contribution to the skyline. Her firm’s planned renovation of Lincoln Park’s South Pond environment should be completed this summer and she says construction should begin on her long anticipated Ford Calumet Environmental Center later this year. She’s been suitably lionized in the media, as one of the New York Times T magazine’s “Nifty Fifty” people to watch, and with the journalistic equivalent of a warm hug from Paul Goldberger in a flattering New Yorker profile in January. But the modest, sincere Gang just wants you to focus on the design.
She says Columbia “knew there were things important to the architecture that couldn’t be eliminated in favor of the technological functions,” which allowed for such grand gestures as the entrance lobby/gathering space, with its movie theater-style oversized stadium seating and 11 by 13 foot LED screen.
It’s hard to know what audiences in 2040 will think of the recorded proceedings. It’s a likelier bet that 30 years from now, Studio Gang’s MPC design will still feel significant, even as the technology of filmmaking — and architecture — zooms on.