The Banality of Fashion

International
The controversial photos: These were among the shots from a fashion shoot done at Peter Eisenmans Holocaust memorial in Berlin. (Courtesy New Statesman)

The offending images: These were among the photos from a fashion shoot done at Peter Eisenman's Holocaust memorial in Berlin. (Courtesy New Statesman)

First the cracks, and now this? Sure, Peter Eisenman’s Memorial to the Murdered Jews of Europe in Berlin has seen its fair share of controversies over the years, but it doesn’t get much worse than a fashion shoot for an in-flight magazine. According to the New Statesman‘s scoop, easyJet had no idea the Holocaust memorial had been used as the backdrop for a bunch of models because its magazine is produced by an outside company. That company has yet to speak up about the matter, so it remains unclear whether the fine folks at INK publishing are ignorant or just stupid. Looks like Hannah Arendt is right once again.

UPDATE: Ink Publishing, the company behind the offending shoot responds, and it’s worse than we thought:

Ink Publishing sincerely apologises to anyone who may have been offended by the fashion shoot in the November issue of easyJet inflight, in which a model is photographed in front of Berlin’s Holocaust Memorial. Far from trivializing the Memorial, on the contrary the intention was to encourage passengers to visit for themselves.

The aim of each monthly shoot is to highlight an easyJet destination and tell a relevant narrative. The shoot was intended to not only promote local design talent and the city itself, but to raise awareness. From an educational perspective, it is of the utmost importance that visitors to Berlin see the Jewish Museum (who gave us written permission to shoot in their grounds) and Holocaust Memorial first hand. We absolutely regret any offence caused.

We’re speechless yet again.

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