Taking Aim at the Downturn

West

OK, it’s time to start doing something about this economic debacle. Next Tuesday, August 4, in Los Angeles, AN, The California Real Estate Journal, and Gensler will be co-hosting a panel to devise ways for SoCal firms to cope with the downturn. Topics will include finding architectural projects, exploiting creative measures like design-build, shaking loose financing, and securing public money and jobs, among other things. The panel will include Larry Scarpa of Pugh+Scarpa; Rob Jernigan of Gensler; Dan Rosenfeld of development firm Urban Partners (and Deputy for Economic Development to LA Supervisor Mark Ridley-Thomas); Cecilia Estolano, CEO of the LA Community Redevelopment Agency; Denise Bickerstaff of real estate consulting firm Keyser Marston Associates; and Jerry Neuman of real estate law firm Allen Matkins Leck. The event will take place at 6 pm at Poliform, 8818 Beverly Blvd. Networking, of course, to follow. Don’t miss this chance to pull yourself up by your bootstraps!

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