As promised, here’s Sara’s inaugural Eavesdrop ALERT. Have at it.
CA Boom, which grandly bills itself as “North America’s Only Multi-Discipline Non-traditional Design Show,” will be exhibiting for the sixth time over the last weekend in June at a larger venue this year in Beverly Hills. That very same weekend, Dwell Magazine will return to the Los Angeles Convention Center with its own heavily branded trade show, Dwell on Design, billed less grandly as “The West Coast’s Largest Modern Design Event.” An embarrassment of riches or a conundrum for vendors who can’t be in two places at the same time?
We’re going with the latter. Dwell supporters are crying foul, insisting that they reserved the date first, and charging that CA Boom changed its schedule with malice aforethought to dilute Dwell on Design’s impact. Maybe. Probably. Still, it’s hard to score the competitors. Dwell has AIA/LA and The Los Angeles Times in its camp, while CA Boom has Met Home and Wired. We predict they’ll exhibit and party and award to a draw. And then mostly party.