“Everybody’s doing it.”
That’s how Erica Stoller of Esto described the august architectural photo agency’s foray into web video. Now don’t fret. At the heart of these videos remains Esto’s unparalleled still camerawork, but given these changing times, experimentation is in order. And, as Stoller’s colleague Joel Sanders explained, the philosophy remains the same.
“Esto has always been about expressing architecture in its truest, purest, most honest form,” Sanders told us over the phone. “We see these videos simply as an extension of that. It’s a means to describing the architecture.”
For its first two videos, Esto showcases the work of photographer Albert Vecerka. One documents the restoration, more than 13 years later, of P.S. 70, a burned out Bed-Stuy school that was transformed by Robert A.M. Stern into the Excellence Charter School. The other presents a time lapse installation from last summer of KieranTimberlake’s Cellophane House at MoMA’s prefab show, Home Delivery.