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San Francisco BIG
Bjarke Ingels Group designs a mixed-use complex in the city's Mid-Market area.
Courtesy BIG

San Francisco may soon get its first Bjarke Ingels Group (BIG)–designed building: a mixed-use development in the rough-around-the-edges Mid-Market area. The New York– and Copenhagen-based firm’s proposal for 950-974 Market blends art, non-profit, residential, and retail space, and pushed out OMA and Snøhetta in a design competition. San Francisco planning officials and real estate development company, Group I, have joined forces to re-energize the triangular shaped site at Market and Turk Streets, a highly visible location along one of the city’s major thoroughfares. The area has seen a recent boom in development as companies like Twitter have made the neighborhood their home, due in large part to a Mid-Market tax break.


In BIG's bold design, two outer peaks and a hollow core unite three distinct programs. The two outer sections—a hotel and residence—meet at the middle, creating a theater and a hotel atrium, with a public space at the base. The firm imagines these indoor and outdoor hubs serving as marketplaces for ideas.

“This will be our first project on the West Coast,” founder and principal Bjarke Ingels said in a statement. “It is an unusual combination of a prime location with a landmark presence with a great potential for social and urban transformation.”


Group I and BIG call the project a much-needed boost to the neighborhood, reviving its theater and preforming arts culture, while providing housing for city arts organizations, bringing 300 mixed-income homes, 250 hotel suites, and 15,000 square feet of ground floor retail space.

In North America, BIG has designed the Beach & Howe Tower in Vancouver, the West 57th Residences in New York City, and Pier 6 in Brooklyn Bridge Park. Pending a zoning variance for the structure’s 60-foot-tall height, the project is estimated to cost $173 million with a targeted completion of 2018 or 2019.

Ariel Rosenstock